SEM & SEO

In this article, i will share 7 ways to increase your relative traffic:

1. Search Engine Optimization (SEO)

Start an SEO campaign to promote your site in the Organic Results of search engines. The structure and the content of your website is the key factor of your Search Engines performance, keep it clear, valid and friendly to the users and to the Search Engines as well. Based on the results of the report consider doing the following: Redesign your site in order to make it search engine friendly, make a keyword analysis for your web pages and optimize them for the correct keywords, build quality links with the correct anchor text and submit your site in all the major search engines. Remember that Search Engine Optimization equals quality content and not tricks, black hats or magic.

If you need a strategic plan don’t hesitate to search for a reliable consulting from a professional SEO agency.

2. Link Strategies:

Having quality links is the Alpha and the Omega but it is not an easy task. Note that the reason why someone links to your website is the quality of your content. High PageRank links with relative to your content keywords can affect your Ranking in search engines and bring lots of Relative Traffic to your site. You can start by submitting your site to directories and portals. Then ask from other professionals to link to your site. Try to avoid Link-farms.

3. Paid Traffic

Start a Pay Per Click (PPC) campaign on the important keywords of your site. You can use the services of Google (Google Adwords) or Microsoft’s Adcenter. Also you can place ad banners in high traffic websites. Be extra careful with the bidding management in order to save money instead of losing. Ask an advice from an online marketing agency and avoid any wrong moves.

4. Social Media

Be part of the discussion around the globe using the social networks. Open an account or a page about your company in Facebook. Create an attractive Facebook application. Build embassies in various social networks and get feedback of your online presence and increase your publicity in terms of awareness and website traffic. Become a member in social networks, start writing on Twitter etc. Social Bookmarking can bring lots of traffic to your site. Place in all of your pages a Javascript Bookmark button.

5. E-mail Marketing

Email Marketing can bring to your site traffic with minimal cost. Buy or download a free newsletter tool and send newsletters to your clients informing them about new services, products or special offers.

Add a form in your site in order to collect email addresses from the people that want to get your newsletters.

Additionally you can setup an E-mail application and use E-mail signatures.

It is not advisable to start buying mail lists, avoid spamming your users at all costs.

6. Write about your site

Create a blog and communicate with other bloggers to write about your site, submit your news in forums and inform the users for products or services that might find interesting.

Also keep in mind that submitting Articles and Press releases is something worth doing.

7. The success mix

Combine all the ways above in order to achieve maximum results. Give a boost to your website performance by running an interactive campaign using social networks and other media to send your message to the desired groups. Get connected with your consumers, listen to their needs and return solutions. Offer quality, freshness, innovation and a chance to involve the clients with your business.

Above all try to think out of the box and be creative.

Baidu has been making key changes to their pay-per-click (PPC) system, which has made the search engine more user friendly and more similar to Google. If you want to optimize your PPC on Baidu, take note of these changes:

As of Dec. 1, 2009, Baidu has retired their old PPC auction system, the Classic Edition. Now all PPC keyword bidding is done through their new system, Phoenix Nest.

The Classic Edition system was not convenient in managing large campaigns with thousands of keywords or more, because the old interface was not user friendly. The old way of keyword bidding was mainly based on keyword cost-per-click (CPC). The new Phoenix Nest system looks and operates more like Google Adwords; the interface is more user friendly and is very suitable for large campaigns.

The keyword bidding system in Phoenix Nest is now based on Baidu PPC keyword quality. Users should focus on optimizing their Baidu campaigns to maximize keyword quality, in a similar fashion to Google Adwords keyword quality optimization. However, there are no significant changes in the display of Baidu Search results. Here is how the display currently looks:

Search results on high traffic keywords:
Left side:10 PPC ads, then 10 organic search results
Right side: 8 PPC ads

Search results on long tail keywords:
Left side: 3 PPC ads, then 10 organic search results
Right side: 8 PPC ads

Search results on keywords with low traffic:
Left side: organic search results
Right side: 8 PPC ads

Baidu has also launched its PPC editor, Baidu Editor 1.0, which is similar to Google Adwords Editor. This tool enables advertisers to create/edit campaigns, ads, ad groups, and keywords offline. Baidu Editor is very beneficial to Baidu advertisers that manage large campaigns.

These two significant upgrades to the Baidu PPC system are going to help Baidu greatly in maintaining their market share in the ever-competitive China search advertising market. Combined with the resignation of Google China President, Lee Kai-Fu, who was mainly responsible for the increase in search market share for Google China, it will be very interesting to see how the battle for the China search market pans out.

Pay Per Click (PPC) advertising has been recognised as probably one of the most reliable ways to make money from the internet. When created and managed correctly, you’ll be able to let your PPC Campaigns repeatedly drive high-quality qualified traffic to your websites. The key to being successful in PPC advertising is a simple economics calculation, making sure that your expenses are less than your revenue.

All in all it comes down to plain and simple mathematics. Your objective is to spend a smaller amount in advertising costs (Pay Per Click charges), then you’re earning. Earnings may possibly be through affiliate programs, through your own product, Cost Per Action (CPA) programs or possibly via lead programs.

To thrive within the PPC Marketing arena, you need to be aware of a number of principles some of which are:

1. Setting up a PPC account

Google AdWords is usually where you begin your PPC advertising campaigns. There are also other PPC Search Engines that you can utilize to drive high quality traffic to your websites. The other “Top Two” are Yahoo & Bing (formerly MSN).

2. Keyword, audience, product research

There are many affiliate networks and independent affiliate programs readily available online that are eager for you to promote their good, you’ll find pretty much anything you can think of… from air conditioning units to mobile phones, electronic information products, E-books and CD game rentals as I said almost anything you can think of.

3. Landing pages

Having your own site, allow you to create highly targeted landing pages, focusing on the precise audience and accurately identified keywords for the product you’ve decided to promote.

Landing pages are quite simply, pages that when someone searching the internet, choose / clicks on a link they go to – land on – the landing page. Owning your own landing pages gives you the freedom to test, analyse and refine.

4. Analysis and testing

Analyzing a campaign need quality testing. Testing lets you refine your campaign and in due course improve your campaign conversions and in particular earnings.